PET CARE COMPANY

FRANKLIN, TN

We worked with one of the largest producer of private label pet food in the world. The firm went thru a series of capital acquisitions to nurture growth and market penetration. When they were done the company was faced with cultural problems. The new corporate headquarters was designed to bring all the companies together under one roof to blend the cultures. Forcade Associates worked with the client and interiors firm to promote a strong theme for the facility. In the end the approach was to develop a park setting in the building because it was a natural place for the users of their products to enjoy their pets. Our approach was to use powerful, large format statements that highlighted the benefits of pets on people. All of the interior signage was fabricated to represent leaves along with areas sculptural focus.

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