SRAM is a global manufacturer of bicycles and their components - the world’s second largest - and has earned a reputation for ultra-high-performance product! This office is the bike-lovers dream - bike stands, washing stations, air pumps, showers and even an indoor track. SRAM employees live and breathe cycling and needed a space that could handle diverse activities and is reflective of a slightly obsessive bicycle life.
Forcade Associates partnered with Perkins+Will to brand the new headquarters in the historic Fulton Market District. We worked to create an interactive and vibrant environment to reflect the brand’s culture. Most notable, we built an authentic 1/8 mile test track around the office’s perimeter so that clients and employees can test products coming out of the SRAM Lab - it’s even painted with the same graphics used around the city in Chicago’s bike lanes. Large format graphics on the walls are a celebration of bikes and a biking lifestyle while signage helps to identify space as well as direct traffic. There is no mistaking SRAM as a bike business when you walk through the door.